Business eye for the law guy (and gal): Market research

Posted on September 1, 2003 by Janet Ellen Raasch

Market research is a powerful risk-management tool in all major sectors of business and industry; it promises to be just as powerful a tool in the legal industry.  Appropriately designed and applied research tools can reduce the uncertainly law firms face when making important decisions.  In this September 2003 article, Mark Greene of The Brand Research Company discusses the use of market research by successful law firms.

Business eye for the law guy (and gal):  Market research

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