Can you take a litigation practice to market?

Is it possible for a law firm to market a litigation practice -- a costly and time-consuming professional service that most individuals and businesses would like to avoid?  This puzzle has long perplexed marketers, individual litigators, litgation practice groups and law firms.  In this May 2005 article, a panel of Colorado litigators discuss marketing a litigation practice.

Can you take a litigation practice to market?

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