You can't have one without the other: Market research leads to strategic plans that work

Posted on November 1, 2005 by Janet Ellen Raasch

Most businesses make their bet-the-company decisions based on objective, valid market research.  Law firms should do the same.  Market research is a systematic and scientific process for gathering, recording and analyzing outside information as part of both planning and daily operations.  In this November 2005 article, a panel of research experts discusses market research and strategic planning at law firms.

You can't have one without the other:  Market research leads to strategic plans that work

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