Please release me: What do the media look for in a law firm press release?

Posted on February 1, 2006 by Janet Ellen Raasch

Each day, editors and reporters are inundated with press releases in a wide variety of formats -- via snail mail, email and even RSS feed.  How can lawyers and law firms make sure that their press releases stand out from all the rest?  In this February 2006 article, a panel of journalists and public relations specialists discusses what makes a good press release.

Please release me:  What do the media look for in a law firm press release?

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