Best practices help law firms excel in new-business competitions

Posted on October 1, 2006 by Janet Ellen Raasch

Every more frequently, law firms are being asked to vie for new business -- especially high-value business -- by competing against other firms in some kind of "beauty contest" -- where two or more firms compete to represent the prospective client as outside counsel.  In this October 2006 article,  consultant Ann Lee Gibson, PhD, discusses achieving a higher win-rate in high-stakes competitions for new business.

Best practices help law firms excel in new-business competitions

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