Marketing and sales: Different roles in support of a common goal

Posted on November 1, 2007 by Janet Ellen Raasch

What is the difference between marketing and sales?  Now that law firms are starting to join the "real world" of business and thinking about sales as a discrete function, this question is generating much debate within the legal marketing profession.  In this November 2007 article, Wade Clark, director of sales and marketing with BKD, discusses what lawyers and law firms can learn from their counterparts in the accounting profession.

Marketing and sales:  Different roles in support of a common goal

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