When all else is frozen solid, robins (like clients) will visit your bird bath (practice area)
It's about minus 15 degrees here in Denver this morning -- and there are about 18 robins fighting for a spot at the small-but-heated birdbath outside my window. Weren't they supposed to fly south a while ago? Anyway, that got me thinking about the power of branding -- offering the right product in the right place at the right time. The rest of the year, we see a few robins -- but nothing like this thirsty and purpose-driven flock. My heated bird bath offers needed water in an urban neighborhood where robins are congregating on a minus-15-degree day. Is your legal practice this well-focused? Are you the "only show in town" for your clients in a particular practice/industry area?
