Canadian law firms using clients service standards to set themselves apart
When it comes right down to it, client service is the quality many clients use to distinguish one law firm from another. To keep their clients happy and to differentiate themselves from the competition, an increasing number of market-savvy law firms are creating, implementing and marketing formal client service standards. In this December 2006 article, commissioned by the Canadian Bar Association, Janet Ellen Raasch discusses ways in which progressive Canadian law firms are creating and using client service standards.
Canadian law firms using client service sgtandards to set themselves apart
