A passion for accounting -- and marketing! "Marketer of the Year" discusses his approach
Passion and accounting. These are two words that, until recently, you'd rarely find in the same neighborhood. At Grant Thornton, these two seemingly contradictory concepts have been paired to create a memorable marketing campaign. The article, which appeared in the September 2005 issue of Professional Marketing magazine, is based on an interview with Edmond Russ -- who was named Marketer of the Year by the Association for Accounting Marketing.
A passion for accounting -- and marketing! "Marketer of the Year" discusses his approach
