Do your e-mails carry their weight as marketing materials?
I can't tell you how many e-mails I receive each day from lawyers and consultants that are signed with nothing more than the sender's name. That's OK if I can respond by hitting "reply," but it is a real pain when I need to respond with a phone call or some mailed materials, or when the person is setting up a face-to-face meeting. I have to take the additional step of looking up the phone number (direct line, please!) or the address.
Don't do this to your clients! Sending an e-mail to a client without a comprehensive, useful signature block does not make it very easy to do business with you. It is very easy to create a very simple signature block in Outlook that it is automatically appended to each e-mail.
In addition, each e-mail you send can reinforce your brand and your position in the marketplace -- for free! It can also provide a link to much more information about you -- your Web site or blog, your social network profiles, or your Twitter address. Give it a try. Here's what I use:
Strategic Writing and Ghostwriting
774 Saint Paul Street
Denver, Colorado 80206
(303) 399-5041
(303) 919-4465 (cell)
http://www.linkedin.com/in/janetellenraasch
http://www.jdsupra.com/profile/janetellenraasch
Janet Ellen Raasch works with lawyers and other professional services providers
to help them achieve name recognition and new business
through creation of keyword-rich content for the Internet
as well as articles and books for print.
