A Lawyer's Guide to Creating a Marketing Habit in 21 Days
Paula Black has launched the latest in her "Little Black Book" series on marketing, branding and positioning for lawyers and law firms. This one is titled A Lawyer's Guide to Creating a Marketing Habit in 21 Days. It is designed to help lawyers integrate marketing into their daily lives. Those who purchase the book today will receive a collection of free bonus gifts -- a compilation of advice from experts in the legal marketing arena. I meant to help Paula publicize this offer on the first day of her two-day promotion, but I spent yesterday stuck in an airport and away from my online "tools." Sorry Paula!
Also interesting is how Paula created this online campaign and methodically followed-up with prominent bloggers to offer them "buy in" for the publicity campaign for this book. Muy strategic! I've seen a lot of posts on ths promotion on the many blogs in my own aggregator. After just one day, her book ranks #11 in the marketing category and #77 in the business management category at Amazon -- her goal. I am sure the results will be even better by the end of day two.
This campaign is an excellent example of using online resources to "work" your product. I would sure give Paula Black a call if I had a new book to promote!
This is a proven formula for authors "promoting" their way to the top of best seller lists.
I am not suggesting this is "bad" only that now we can control a book rising to the top of a best seller list. This doesn't reflect the same popularity factor it did some years back.
The formula entails incentives for people buying the book ON A SPECIFIC DAY, and having this incentive promotion sent to ones list AND to the large lists of participating colleagues and friends.
I am glad to see that Paula's book is a success. Any person with the determination and "the right people" in their network to share in the promotion by sending it to their list as well can achieve high levels of best seller success.