Using social media to engage with mainstream media
Reporters, editors and publishers from the mainstream media now rely on social media to learn about breaking news -- and to locate resources for the stories they write and publish. In this Sept. 24 Webinar, Kevin O'Keefe of Lexblog discusses how lawyers and law firms can use social media to create and nurture relationships with mainstream media.
In this Webinar, O'Keefe discusses how to use social media to listen -- to clients, prospective clients, referral sources and influencers (reporters, bloggers, associations and publishers).
Once you have listened carefully and know what interests these parties, you can use social media to create a relationship and give reporters, editors and publishers the information they need to know in order to do their jobs. If you've done your homework, they will appreciate your input.
In addition, O'Keefe discusses the correct way to cite and build upon the work of others in your own blog and in social networks -- and let them know how your efforts have increased their circulation. He also discusses the role played by Twitter in "getting out the news" about your practice or firm.
