Fleischman: Eleven reasons why content is king
As a writer of copy and content for lawyers and law firms, I couldn't have said it better myself. Jay Fleischman, author of the Legal Practice Pro blog, has posted an excellent article -- 11 reasons why content is king -- on the value on content in online legal marketing efforts. He states:
Online legal marketing, if it's going to be effective, must be formed around a content-based strategy. That's anathema to most lawyers because there's still that annoying voice in their heads that says: If you give prospective clients a ton of information for free, why would they pay you for it?
Fleischman continues:
My law practice has engaged in online legal marketing using a content strategy for five years, and it's paid off in myriad ways: people come to me with more information under their belt, a sense of confidence in my abilities and, to a large extent, a level of preparation I'd never seen before I started marketing my law firm with content.
Take a few minutes to read his post! Each of the 11 reasons makes a lot of sense.
