Constant Content : Legal Ghostwriting & Content : Janet Raasch : Copy for Lawyers & Attorneys, Law Firm Business Development

In recent years, Google has built upon its international network of data centers to supplement its search offerings with a wide range of online (rather than desktop) software applications.  Most significantly for lawyers and law firms, Google in 2006 introduced a package of free online enterprise software application -- meant to compete with Microsoft Office -- called Google Apps.  In this January 2008 article, commissioned by the Canadian Bar Association, Janet Ellen Raasch discussed this new platform.

Virtual desktop:  Google now delivers free office software over the Internet

• Email This
• Print
• Comments
• Trackbacks

Technology is integral to the practice of law in the 21st Century.  Law-firm administrators are responsible for making sure that the firm's lawyers and staff have the technology tools they need in order to provide quality service to clients.  In the March 2007 article, Phil Shuey of law office management consulting group Shuey Robinson discusses how to make acquisition of new technology a needs-based business decision.

When upgrading your firm's technology, focus on needs -- not wants

• Email This
• Print
• Comments
• Trackbacks

People who visit business -- and law firm -- Web sites are task-oriented.  They are visiting in order to find specific information.  The perceived quality of the experience in visitors' minds will be based on how relatively easy or difficult it is to obtainthe information they are looking for.  In this January 2007 article, consultant Greg Fredette of Saturno Design discusses the relationship between visitors and law firm Web sites.

How your law firm Web site creates an "experience" that impresses or alienates clients

• Email This
• Print
• Comments
• Trackbacks