Constant Content : Legal Ghostwriting & Content : Janet Raasch : Copy for Lawyers & Attorneys, Law Firm Business Development

Many law firms are creating multidisciplinary teams to craft and implement strategic plans within targeted segments of the marketplace.  These can be industry teams that focus on raising the firm's profile and market share within an attractive industry segment.  These can be client teams that focus on satisfying -- and getting more work from -- existing clients.  In this April 2007 article, consultant Linda Hazelton discusses client and industry teams.

Divide to conquer:  Law firms use strategic teams to master the marketplace

• Email This
• Print
• Comments
• Trackbacks

Sally Schmidt disagrees with the "umbrella" approach to law firm marketing.  Her experience working with more than 300 law firms around the globe has led her to the conclusion that law firm marketing efforts must be organized at the practice/industry team level.  In this June 2004 article, she discusses practice/industry teams that are market-driven and focused on a particular industry.

Riches from niches:  The best marketing plans originate with the practice/industry team

• Email This
• Print
• Comments
• Trackbacks