is an experienced writer and ghostwriter who works closely with professional services providers – especially lawyers, law firms and consultants to the legal industry. She helps these professionals enhance their online reputations and achieve new business through publication of keyword-rich content for the Internet as well as copy for traditional print media. More...
If marketers want to succeed as business development coaches to professional services providers, they need to concentrate on the "f-words" -- focus, feedback and follow-up. In this October 2004 article, consultant Mark Maraia discusses how to implement a successful lawyer-coaching program.
A group representing the next generation of eager young law firm marketers converged on Denver to participate int he Legal Marketing Association Boot Camp 2004 -- "Roadmap to Your Destination -- Legal Marketing." In these September 2004 articles, speakers discuss a wide range of topics.
Boot Camp 2004: Getting in shape for a career in legal marketing
Turn your firm's marketing budget into a strategic planning tool
Success breeds success: Coaching your lawyers in business development
Learn to understand, appreciate, and work with the legal personality
Harvest those golden eggs: Habits that lead to more work from current clients
The role of a business development coach is to bring focus, skills and energy to the business development efforts of attorneys and their law firms -- just like a sports coach brings focus, skills and energy to an athlete. In this April 2004 article, consultant Michael Colacchio discusses business development coaching programs for lawyers and law firms.
Business development coaches help partners and law firms dominate their "game"
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