Constant Content : Legal Ghostwriting & Content : Janet Raasch : Copy for Lawyers & Attorneys, Law Firm Business Development

In the increasingly competitive environment for legal services, most law firms recognize the need to make intelligent business decisions.  Decisions made in a vacuum -- based on (often faulty) internal assumptions -- do not fill the bill.  Truly intelligent business decisions are made within the context of a law firm's external competitive environment.  In this May 2007 article, Jillion Weisberg of The Thomson Corporation discusses research on competitive intelligence.

Law firms:  Use competitive intelligence to make better decisions

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Most businesses make their bet-the-company decisions based on objective, valid market research.  Law firms should do the same.  Market research is a systematic and scientific process for gathering, recording and analyzing outside information as part of both planning and daily operations.  In this November 2005 article, a panel of research experts discusses market research and strategic planning at law firms.

You can't have one without the other:  Market research leads to strategic plans that work

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Market research is a powerful risk-management tool in all major sectors of business and industry; it promises to be just as powerful a tool in the legal industry.  Appropriately designed and applied research tools can reduce the uncertainly law firms face when making important decisions.  In this September 2003 article, Mark Greene of The Brand Research Company discusses the use of market research by successful law firms.

Business eye for the law guy (and gal):  Market research

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