Constant Content : Legal Ghostwriting & Content : Janet Raasch : Copy for Lawyers & Attorneys, Law Firm Business Development

Although the number of lawyers on LinkedIn is steadily increasing, very few of them are taking full advantage of the site's potential as an inexpensive thought-leadership and business development tool.  This article is a synopsis of a presentation on LinkedIn and other social networks made by John Reed of Jaffe Associates and Laura Hazen of Ireland Stapleton Pryor & Pasco.

LinkedIn:  Lawyers and law firms can use social networks to develop new business

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To network successfully in the course of a job search, you must first develop a personal brand and then clearly communicate your brand to others.  Your personal brand states who you are and differentiates you from all others seeking the same position.  This article is a synopsis of a presentation made June 9 by Linda Sollars of Creating Purpose to the Rocky Mountain Chapter of the Legal Marketing Association, as well as comments by panelists.

Job hunting in the current economy:  It's a "brand" new world for legal professionals (download)

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As the economy contracts, law firm clients have laid off more than 600,000 employees -- in January alone.  Law firms are feeling the ripple effect.  In just two days in February -- Black Thursday and Friday the 13th -- 1,100 legal professionals lost their jobs or received buyout offers.  According to industry experts, this is just the start.

As books of business continue to shrink, what is a fearful lawyer to do?  This article is based on a Feb. 10 presentation on this subject to the Rocky Mountain Chapter of the Legal Marketing Association, made by relationship development coach Cindy Rold.

Does this economic cloud have a silver lining?  More time for business development!

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One of the key responsibilities of a legal administrator is the need to interact effectively as a leader with lawyers and staff -- one-on-one or in groups -- in order to get things done.  In addition, legal administrators need to build and maintain networks of people they can rely on for support in their professional and personal lives.  This March 2008 article summarizes presentations made by Sarah Michel of Perfecting Connecting at the two-day annual retreat of the Mile High Chapter of the Association of Legal Administrators, held at The Historic Stanley Hotel in Estes Park, Colorado.

Effective law firm administration depends upon connecting with others

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A successful law career is built upon personal relationships with many people -- clients, potential clients, referrral sources and colleagues.  Although these relationships are often created by necessity, they are nurtured into productive maturity and maintained by casual conversations -- small talk.  In this February 2008 article, networking expert and author Debra Fine discusses how lawyers can use small talk to build relationships and further their careers.

Small talk makes a big impression:  How to use causal conversation to built your career

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