Constant Content : Legal Ghostwriting & Content : Janet Raasch : Copy for Lawyers & Attorneys, Law Firm Business Development

The recent economic crisis has had a significant impact on everyone -- including most law firms.  The following article summarizes a presentation made Nov. 10 by Kristin Stark of Hildebrandt International to the Rocky Mountain Chapter of the Legal Marketing Association.  In this presentation, Stark presents and interprets  third-quarter 2009 Hildebrant Peer Monitor index results.  She also specifically addresses the impact that the economy has had on the marketing function at most law firms.

Hildebrandt interprets impact of economic crisis on legal industry (download)

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One way to satisfy your precedent-hungry lawyers is to provide them with a copy of Marketing Success Stories:  Conversations with Leading Lawyers -- written by Hollis Hatfield Weishar and Joyce K. Smiley.  This 2005 book review appreared on Larry Bodine's Web site.

Marketing Success Stories:  Conversations with Leading Lawyers

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Passion and accounting.  These are two words that, until recently, you'd rarely find in the same neighborhood.  At Grant Thornton, these two seemingly contradictory concepts have been paired to create a memorable marketing campaign.  The article, which appeared in the September 2005 issue of Professional Marketing magazine, is based on an interview with Edmond Russ -- who was named Marketer of the Year by the Association for Accounting Marketing.

A passion for accounting -- and marketing!  "Marketer of the Year" discusses his approach

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In this September 2008 article, legal consultant Merrilyn Tarlton moderates a panel of Denver-based law firm marketing veterans who discuss how they "beat the odds" to achieve a sustainable career in this volatile field -- each by a different path.  Panelists include Sara Kraeski, Connie Proulx and Lorri Salyards.

Legal marketing "survivors" share their best practices

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Legal marketers cannot just demand a "seat at the table" in law firm management and expect to get one.  They have to earn it -- through careful collaboration with colleagues across the firm and through creation and implementation of successful initiatives.  They will be invited to the table only when they bring value.  In this October 2007 article, a panel of managing partners and senior marketing professionals discusses what it takes to earn a seat at the table.

Law firm marketers:  Is there a seat for you at the table?

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In order to make professional careers for themselves in the legal industry -- and support lawyer/clients in their work -- people who work with lawyers must have a basic understanding of how the legal system operates.  This June 2006 article summarizes a half-day seminar on this subject.

The ABC's of the legal world:  Key concepts for people who work with lawyers

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Authority and leadership are different qualities.  A markeeting director or lawyer can have a position of authority within a law firm, but be an unskilled leader.  Conversely, and individual with no formal management authority can be an outstanding leader.  In this July 2005 article, consultant Robert Fortunato discusses how law firms can increase revenues and profits through a systematic approach to leadership, strategy and client development.

True leadership can be cultivated:  Four ways to lead in your law firm

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A group representing the next generation of eager young law firm marketers converged on Denver to participate int he Legal Marketing Association Boot Camp 2004 -- "Roadmap to Your Destination -- Legal Marketing."  In these September 2004 articles, speakers discuss a wide range of topics.

Boot Camp 2004:  Getting in shape for a career in legal marketing

Turn your firm's marketing budget into a strategic planning tool

Success breeds success: Coaching your lawyers in business development

Learn to understand, appreciate, and work with the legal personality

Harvest those golden eggs:  Habits that lead to more work from current clients

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