Best practices help law firms excel in new-business competitions
Every more frequently, law firms are being asked to vie for new business -- especially high-value business -- by competing against other firms in some kind of "beauty contest" -- where two or more firms compete to represent the prospective client as outside counsel. In this October 2006 article, consultant Ann Lee Gibson, PhD, discusses achieving a higher win-rate in high-stakes competitions for new business.
Best practices help law firms excel in new-business competitions
