Boot camp 2004: Getting in shape for a career in legal marketing
A group representing the next generation of eager young law firm marketers converged on Denver to participate int he Legal Marketing Association Boot Camp 2004 -- "Roadmap to Your Destination -- Legal Marketing." In these September 2004 articles, speakers discuss a wide range of topics.
Boot Camp 2004: Getting in shape for a career in legal marketing
Turn your firm's marketing budget into a strategic planning tool
Success breeds success: Coaching your lawyers in business development
Learn to understand, appreciate, and work with the legal personality
Harvest those golden eggs: Habits that lead to more work from current clients
