You can't have one without the other: Market research leads to strategic plans that work
Most businesses make their bet-the-company decisions based on objective, valid market research. Law firms should do the same. Market research is a systematic and scientific process for gathering, recording and analyzing outside information as part of both planning and daily operations. In this November 2005 article, a panel of research experts discusses market research and strategic planning at law firms.
You can't have one without the other: Market research leads to strategic plans that work
