Knocked off my pedestal -- once again -- by JD Supra
When I ran into Aviva Cuyler and Adrian Lurssen of JD Supra at the 2010 Legal Marketing Association Annual Conference last week, I made a rash declaration.
After a year and a half, my own blog finally shows up number one (instead of number two) in a Google search for my own name. I've finally succeeded in pushing you guys -- and my JD Supra profile -- into second place. Ha!
I should have known better. When I did a search on "Janet Ellen Raasch" this morning (which every professional should do weekly as routine brand maintenance), my JD Supra profile was back in first place and my blog back in second. Those folks at JD Supra are a competitive bunch! They stated that "they had their ways" to get back into the number one spot, and they did!
JD Supra is a Web site (free for basic service) where lawyers and law firms can share profiles and legal content, It is without a doubt the best-optimized site I've ever come across -- ahead of better-known sites like Facebook and LinkedIn. Your free profile (and associated content) on JD Supra is almost guaranteed to come up first in search for your name -- ahead of the bio that appears on your law firm's Web site. Take advantage of this!
Every professional services provider should "own" the first page of results for a search on his or her name. Create a keyword-rich profile and post it on social network and content sites like JD Supra. Post articles and samples of your legal work on these sites as well. This simple exercise will help you control and manage the results of any online search for your name.
