Constant Content : Legal Ghostwriting & Content : Janet Raasch : Copy for Lawyers & Attorneys, Law Firm Business Development

Up until about 20 years ago, the Cravath-model partnership track reigned supreme at most law firms  Today, mainly because of increased competition, the tide has shifted away from longevity and other historical factors involved in partnership.  In this June 2007 article, which appeared as the cover story in the ABA Law Practice magazine, Janet Ellen Raasch presents an overview of the modern law firm partnership track.

Making partner or not:  Is it in, up or over in the 21st Century?

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At many law firms, there is a significant knowledge and experience gap between the "finder" generation of senior partners and the "minder and grinder" generations of junior partners and senior associates.  Who will fill the gap when the rainmakers retire?  In the April 2007 article, business development consultant Mark Maraia of Maraia & Associates discusses training young lawyers to become the next generation of rainmakers.

Mind the gap:  Train today's young lawyers to become tomorrow's rainmakers

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Any law firm is only as good as the lawyers who walk through the front door each morning.  Aware of this fact, most firms are eager to strengthen their reputations by recruiting the best law school students and the most talented laterals.  In this May 2006 article, a panel of law school placement specialists and legal recruiters discuss the issue of recruiting and retaining talented lawyers.

Law firms must market to recruit talented students and laterals

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