is an experienced writer and ghostwriter who works closely with professional services providers – especially lawyers, law firms and consultants to the legal industry. She helps these professionals enhance their online reputations and achieve new business through publication of keyword-rich content for the Internet as well as copy for traditional print media. More...
In this September 2008 article, legal consultant Merrilyn Tarlton moderates a panel of Denver-based law firm marketing veterans who discuss how they "beat the odds" to achieve a sustainable career in this volatile field -- each by a different path. Panelists include Sara Kraeski, Connie Proulx and Lorri Salyards.
A group representing the next generation of eager young law firm marketers converged on Denver to participate int he Legal Marketing Association Boot Camp 2004 -- "Roadmap to Your Destination -- Legal Marketing." In these September 2004 articles, speakers discuss a wide range of topics.
Boot Camp 2004: Getting in shape for a career in legal marketing
Turn your firm's marketing budget into a strategic planning tool
Success breeds success: Coaching your lawyers in business development
Learn to understand, appreciate, and work with the legal personality
Harvest those golden eggs: Habits that lead to more work from current clients
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