Dr. Caitlin O'Connor and All Families Natural Health

As a rule, I try to keep my blog professional and my posts tightly focused on the subjects of content writing, lawyer and law-firm marketing, and the marketing uses of social media.  This post falls under the "proud parent" exception to the rule!

My daughter, Caitlin Raasch O'Connor, is a Licensed Naturpathic Doctor and a Certified Professional Midwife.  She graduated from Bastyr University, a five-year accredited program that included a two-year internship treating patients in the school's Seattle clinic, and recently completed an additional family practice residency at National College of Naturopathic Medicine in Portland, Oregon.

Last month, after six years of school and residency, Dr. Caitlin O'Connor returned to her home base of Denver.  She opened her own practice in the Highlands neighborhood and her own blog at All Families Natural Health.  She focuses on women's, children's and general health.  For more information about Dr. Caitlin O'Connor and/or naturopathic medicine, please visit All Families Natural Health.

Do your e-mails carry their weight as marketing materials?

 

I can't tell you how many e-mails I receive each day from lawyers and consultants that are signed with nothing more than the sender's name.  That's OK if I can respond by hitting "reply," but it is a real pain when I need to respond with a phone call or some mailed materials, or when the person is setting up a face-to-face meeting.  I have to take the additional step of looking up the phone number (direct line, please!) or the address.

Don't do this to your clients!  Sending an e-mail to a client without a comprehensive, useful signature block does not make it very easy to do business with you.  It is very easy to create a very simple signature block in Outlook that it is automatically appended to each e-mail.

In addition, each e-mail you send can reinforce your brand and your position in the marketplace -- for free!  It can also provide a link to much more information about you -- your Web site or blog, your social network profiles, or your Twitter address.  Give it a try.  Here's what I use:

Janet Ellen Raasch

jeraasch@msn.com

www.constantcontentblog.com

 

Strategic Writing and Ghostwriting

774 Saint Paul Street

Denver, Colorado 80206

(303) 399-5041

(303) 919-4465 (cell)

 

http://www.linkedin.com/in/janetellenraasch

http://www.jdsupra.com/profile/janetellenraasch

http://twitter.com/jeraasch

 

Janet Ellen Raasch works with lawyers and other professional services providers

to help them achieve name recognition and new business

through creation of keyword-rich content for the Internet

as well as articles and books for print.