Check under the couch cushions: Use this money to achieve your strategic marketing goals
If done right, a well-planned Web site and a strategic, customized approach to marketing can eat up much of your marketing budget. Where will this money come from? In this September 2006 article, consultant Deborah McMurray of Content Pilot LLC discusses how legal marketers can check under the firm's "couch cusions" to find the money needed for strategic projects like these.
Check under the couch cushions; Use this money to achieve your strategic marketing goals
