David Freedman: How to leverage bylined articles for business development
Nothing lends third-party credibility like getting one of your articles published in a respected publication -- print or online.
David Freedman, a writer in Chicago, recently published a good article at RainToday.com on "How to leverage bylined articles for business development"." The article iincludes sections on publication, distribution and Web optimization.
Once you get an article published under your byline, you can expand the readership by:
-- Revising, adapting and updating it for other publications;
-- Repurposing it as a speech, website content or siminar handout; or
-- Expanding it (or aggregating more than one) into a white paper or book.
Freedman recommends posting your article online and submitting a link to a variety of social media -- including social networks like LinkedIn or Facebook, discussion groups and blogs. He also recommends supercharging syndication by using plug-ins like Digg, Delicious and Share This on the online page where your article is published.
If you do not have strong writing skills, or do not have time to write articles and don't have writing expertise on staff, you can hire a freelance journalist, editor or ghostwriter -- one who has experience in your area of expertise -- to help you compose articles and get them published.
I couldn't have said it better myself!
