Constant Content : Legal Ghostwriting & Content : Janet Raasch : Copy for Lawyers & Attorneys, Law Firm Business Development

Thanks to the Internet, the line between print, radio and television news has become increasingly blurred.

Print publications host audio and video on their Web sites -- some of it generated by professionals and some of it by "citizen journalists."  Radio and television station Web sites include not only audio and video podcasts, but also text and photographs.

All of these sites host blogs by their reporters, which can include links to audio and video.  All of them offer versions for mobile devices.  All of them offer subscriptions via LinkedIn, Facebook, Twitter, RSS, email or text message.  All of them accept user contributions.

Any lawyer, law firm or professional service provider can get into the broadcast game, publishing original audio and video content on their own Web sittes or on a wide variety of user-populated "content" sites like YouTube.  To see the entire article:

Lawyers and law firms:  Broadcast journalism in the Internet age

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Each day, editors and reporters are inundated with press releases in a wide variety of formats -- via snail mail, email and even RSS feed.  How can lawyers and law firms make sure that their press releases stand out from all the rest?  In this February 2006 article, a panel of journalists and public relations specialists discusses what makes a good press release.

Please release me:  What do the media look for in a law firm press release?

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