Constant Content : Legal Ghostwriting & Content : Janet Raasch : Copy for Lawyers & Attorneys, Law Firm Business Development

The recent economic crisis has had a significant impact on everyone -- including most law firms.  The following article summarizes a presentation made Nov. 10 by Kristin Stark of Hildebrandt International to the Rocky Mountain Chapter of the Legal Marketing Association.  In this presentation, Stark presents and interprets  third-quarter 2009 Hildebrant Peer Monitor index results.  She also specifically addresses the impact that the economy has had on the marketing function at most law firms.

Hildebrandt interprets impact of economic crisis on legal industry (download)

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To network successfully in the course of a job search, you must first develop a personal brand and then clearly communicate your brand to others.  Your personal brand states who you are and differentiates you from all others seeking the same position.  This article is a synopsis of a presentation made June 9 by Linda Sollars of Creating Purpose to the Rocky Mountain Chapter of the Legal Marketing Association, as well as comments by panelists.

Job hunting in the current economy:  It's a "brand" new world for legal professionals (download)

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As the economy contracts, law firm clients have laid off more than 600,000 employees -- in January alone.  Law firms are feeling the ripple effect.  In just two days in February -- Black Thursday and Friday the 13th -- 1,100 legal professionals lost their jobs or received buyout offers.  According to industry experts, this is just the start.

As books of business continue to shrink, what is a fearful lawyer to do?  This article is based on a Feb. 10 presentation on this subject to the Rocky Mountain Chapter of the Legal Marketing Association, made by relationship development coach Cindy Rold.

Does this economic cloud have a silver lining?  More time for business development!

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