Constant Content : Legal Ghostwriting & Content : Janet Raasch : Copy for Lawyers & Attorneys, Law Firm Business Development

Thanks to the Internet, the line between print, radio and television news has become increasingly blurred.

Print publications host audio and video on their Web sites -- some of it generated by professionals and some of it by "citizen journalists."  Radio and television station Web sites include not only audio and video podcasts, but also text and photographs.

All of these sites host blogs by their reporters, which can include links to audio and video.  All of them offer versions for mobile devices.  All of them offer subscriptions via LinkedIn, Facebook, Twitter, RSS, email or text message.  All of them accept user contributions.

Any lawyer, law firm or professional service provider can get into the broadcast game, publishing original audio and video content on their own Web sittes or on a wide variety of user-populated "content" sites like YouTube.  To see the entire article:

Lawyers and law firms:  Broadcast journalism in the Internet age

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I can't tell you how many e-mails I receive each day from lawyers and consultants that are signed with nothing more than the sender's name.  That's OK if I can respond by hitting "reply," but it is a real pain when I need to respond with a phone call or some mailed materials, or when the person is setting up a face-to-face meeting.  I have to take the additional step of looking up the phone number (direct line, please!) or the address.

Don't do this to your clients!  Sending an e-mail to a client without a comprehensive, useful signature block does not make it very easy to do business with you.  It is very easy to create a very simple signature block in Outlook that it is automatically appended to each e-mail.

In addition, each e-mail you send can reinforce your brand and your position in the marketplace -- for free!  It can also provide a link to much more information about you -- your Web site or blog, your social network profiles, or your Twitter address.  Give it a try.  Here's what I use:

Janet Ellen Raasch

jeraasch@msn.com

www.constantcontentblog.com

Strategic Writing and Ghostwriting

774 Saint Paul Street

Denver, Colorado 80206

(303) 399-5041

(303) 919-4465 (cell)

http://www.linkedin.com/in/janetellenraasch

http://www.jdsupra.com/profile/janetellenraasch

http://twitter.com/jeraasch

Janet Ellen Raasch works with lawyers and other professional services providers

to help them achieve name recognition and new business

through creation of keyword-rich content for the Internet

as well as articles and books for print.

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