RSS feeds, blogs and podcasts -- oh my! New media marketing makes sense for lawyers
Today's audiences are active and interactive consumers of business information. Increasingly, they expect their lawyers and law firms to communicate with them interactively, using the next generation of electronic communications tools. In this September 2005 article, a panel of public relations specialists discusses new-media tools like RSS feeds, blogs and podcasts.
RSS feeds, blogs and podcasts -- oh my! New media marketing tools