Law firm marketers: Is there a seat for you at the table?
Legal marketers cannot just demand a "seat at the table" in law firm management and expect to get one. They have to earn it -- through careful collaboration with colleagues across the firm and through creation and implementation of successful initiatives. They will be invited to the table only when they bring value. In this October 2007 article, a panel of managing partners and senior marketing professionals discusses what it takes to earn a seat at the table.
