Marketers spending more on content marketing
In 2008, spending on content marketing comprised 11 percent of marketing budgets; in 2009, this amount tripled to 33 percent. According to Joe Pulizzi, founder of Junta42, sixty percent of marketers plan to spend significantly more on their content marketing efforts in 2010. (Only 7 percent are planning to spend less.) A copy of this interesting survey of 259 marketing professionals can be downloaded from the Junta42 Web site.
The survey lists results (In decreasing order of use) for social media, e-newsletters, blogs, white papers, article marketing, case studies, online video, custom in--person events, microsites, traditional media, custom virtual events, ebooks, podcasts, print newsletters, digital magazines, custom print magazines and mobile content. All of which needs to be written.
Interesting stuff!
