Please release me: What do the media look for in a law firm press release?

Posted on February 1, 2006 by Janet Ellen Raasch

Each day, editors and reporters are inundated with press releases in a wide variety of formats -- via snail mail, email and even RSS feed.  How can lawyers and law firms make sure that their press releases stand out from all the rest?  In this February 2006 article, a panel of journalists and public relations specialists discusses what makes a good press release.

Please release me:  What do the media look for in a law firm press release?

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Working it: Using the media to convey your message -- in good times and bad

Posted on May 1, 2004 by Janet Ellen Raasch

Like most businesses, law firms have an approach/avoidance conflict when it comes to dealing with the news media.  When a firm has good news to tell, it actively seeks the attention of reporters and editors.  When the news is not so good, it often prefers to avoid a reporter's professional scrutiny.  In this May 2004 article, Lisa Simon and Larry Holdren present as overview of effective media relations skills for lawyers and law firms.

Working it:  Using the media to convey your message -- in good times and in bad

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