Constant Content : Legal Ghostwriting & Content : Janet Raasch : Copy for Lawyers & Attorneys, Law Firm Business Development

According to research conducted for LexisNexis, 86 percent of lawyers under the age of 35 are members of social networks like LinkedIn, Facebook and MySpace.  Among lawyers age 46 and older, a surprising 66 percent are members of social media.  Obviously, the role of social networks in marketing a law practice cannot be ignored.

These stats were cited in an article that appeared in Sunday's The New York Times.  The article has received a lot of attention because it discusses the situation of a lawyer who was reprimanded and fined by the Florida Bar Association for an intemperate blog post.

All of those lawyers -- younger and older -- who are now using social media would to well to remember that publishing is publishing.  The ethics requirements governing the conduct of lawyers don't change just because you are online.  Use social media -- but do not publish anything there that you would not publish in a magazine or newspaper.

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I just received my copy of SUE Magazine, a specialty publication for women in litigation (although a quick review of the content leads me to believe it would be useful for ANY litigator).  This magazine is especially interesting because it is designed from the ground up to be an electronic publication (although it is possible to print a pdf).  Subscriptions get you an electronic version only.  The current issue includes two articles written by me.  My article on media relations appears on pages 26 and 27, and my article on marketing in a down economy appears on pages 37 and 38.

Lawyers and law firms should consider this model for their newsletters and magazines!

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A constant stream of good content -- with your name on it and appearing in skillfully targeted electronic and print media – is one of the most effective ways to enhance your reputation as a professional -- and get new business.

Janet Ellen Raasch is an experienced independent writer who helps professional service providers reach -- and persuade -- their ideal clients through creation of by-lined content for the Internet, and copy for traditional print media.

In particular, Raasch produces content and copy for lawyers, law firms, consultants to the legal industry and legal organizations (including ABA, CBA, LMA and ALA). Because she has been an in-house legal marketing director as well as a consultant, her content and copy is written with your unique marketing agenda in mind. She is one of the best-known independent writers in this market segment.

Janet Ellen Raasch is an accomplished journalist who has written and ghostwritten more than 1,000 articles for electronic and print publication (see "writing samples"). In addition, she has written and ghostwritten more than a dozen books and numerous white papers (see "writing samples"). She has created keyword-rich content for more than a dozen Web sites.

On a full fellowship, Janet Ellen Raasch earned a graduate degree in journalism from the Marquette University College of Communications. Her undergraduate degree in psychology (with a minor in English) is from the University of Dayton. Following graduation from Marquette, she was recruited by this program to teach persuasive writing and serve as faculty adviser to all Marquette University student publications – a position she held for ten years. Because of her journalism background, her writing style resonates with the electronic and print news media. 

Janet Ellen Raasch lives in Denver, Colorado. Before choosing to focus her practice on marketing communications for the legal industry, she was a speechwriter for the Mayor of Milwaukee, a marketing communications writer for a major healthcare provider, a writer and editor for a high-tech materials magazine, and author of numerous corporate histories. She is married to financial advisor Kevin O'Connor and has three adult children.

JD Supra: http://www.jdsupra.com/profile/janetellenraasch

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