A Lawyer's Guide to Creating a Marketing Habit in 21 Days
Paula Black has launched the latest in her "Little Black Book" series on marketing, branding and positioning for lawyers and law firms. This one is titled A Lawyer's Guide to Creating a Marketing Habit in 21 Days. It is designed to help lawyers integrate marketing into their daily lives. Those who purchase the book today will receive a collection of free bonus gifts -- a compilation of advice from experts in the legal marketing arena. I meant to help Paula publicize this offer on the first day of her two-day promotion, but I spent yesterday stuck in an airport and away from my online "tools." Sorry Paula!
Also interesting is how Paula created this online campaign and methodically followed-up with prominent bloggers to offer them "buy in" for the publicity campaign for this book. Muy strategic! I've seen a lot of posts on ths promotion on the many blogs in my own aggregator. After just one day, her book ranks #11 in the marketing category and #77 in the business management category at Amazon -- her goal. I am sure the results will be even better by the end of day two.
This campaign is an excellent example of using online resources to "work" your product. I would sure give Paula Black a call if I had a new book to promote!
