Why do some law firms fail while others succeed?
In this July 2004 article, consultant Burkey Belser discusses the research he and his colleague Mark Greene have done to determine the characteristics of successful law firms.
Business eye for the law guy (and gal): Market research
Market research is a powerful risk-management tool in all major sectors of business and industry; it promises to be just as powerful a tool in the legal industry. Appropriately designed and applied research tools can reduce the uncertainly law firms face when making important decisions. In this September 2003 article, Mark Greene of The Brand Research Company discusses the use of market research by successful law firms.
