Constant Content : Legal Ghostwriting & Content : Janet Raasch : Copy for Lawyers & Attorneys, Law Firm Business Development

At many law firms, there is a significant knowledge and experience gap between the "finder" generation of senior partners and the "minder and grinder" generations of junior partners and senior associates.  Who will fill the gap when the rainmakers retire?  In the April 2007 article, business development consultant Mark Maraia of Maraia & Associates discusses training young lawyers to become the next generation of rainmakers.

Mind the gap:  Train today's young lawyers to become tomorrow's rainmakers

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The financial health of most law firms relies on the efforts of a few rainmakers -- lawyers who are able to keep the new-business pipeline flowing while their colleagues focus on the practice of law.  Who will make the rain fall at these firms when it comes time for the traditional rainmakers to retire or move on?  In this April 2006 article, Mark Maraia and John Mitchell discuss the creation of a formal structure to pass rainmaking skills from one generation of lawyers to the next.

Rainmakers:  Law firms must look to the next generation

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If marketers want to succeed as business development coaches to professional services providers, they need to concentrate on the "f-words" -- focus, feedback and follow-up.    In this October 2004 article, consultant Mark Maraia discusses how to implement a successful lawyer-coaching program.

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A group representing the next generation of eager young law firm marketers converged on Denver to participate int he Legal Marketing Association Boot Camp 2004 -- "Roadmap to Your Destination -- Legal Marketing."  In these September 2004 articles, speakers discuss a wide range of topics.

Boot Camp 2004:  Getting in shape for a career in legal marketing

Turn your firm's marketing budget into a strategic planning tool

Success breeds success: Coaching your lawyers in business development

Learn to understand, appreciate, and work with the legal personality

Harvest those golden eggs:  Habits that lead to more work from current clients

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