Constant Content : Legal Ghostwriting & Content : Janet Raasch : Copy for Lawyers & Attorneys, Law Firm Business Development

A just came across Tom Goldstein's latest video on YouTube -- "The Public Apology of Tom Goldstein" -- which riffs on some very highly publicized recent apologies.  It is hysterical!  The link is to his entire opus on YouTube.  The new video is the fourth one down (but don't pass up on the others if you haven't seen them).

Goldstein puts the lie to what you "can" and "cannot" do to market a legal practice.

Goldstein is co-chair of the Supreme Court practice at Akin Gump.  He is also founder of SCOTUSblog and SCOTUSwiki.  He is a master of the use of social media tools to propel a highly sophisticated legal career (from solo to prominent in a little more than a decade).  I blogged earlier about a report that NBC is considering a TV show based on his career.

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Any time I talk to a lawyer who questions the value (or the propriety) of social media marketing, I bring up the story of Tom Goldstein -- who went from solo to head of the Supreme Court practice at Akin Gump using social media like his SCOTUS Blog and SCOTUS Wiki to make a name for himself in this very exclusive area of the law.  He has also made a number of non-self-important videos that he has posted on YouTube.

In today's Wall Street Journal Law blog, Ashby Jones reports on a Variety story  that NBC is developing a TV show based on Goldstein's remarkable success story.  The working title is Tommy Supreme -- "depicting a likeable guy in an unlikeable profession."

Now I have even more ammunition to use when attempting to persuade  lawyers and law firms who think that social media are too undignified for the law or their particular practice!  What is more dignified than a Supreme Court practice?

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