More data: Reporters rely on socia media

According to a post by Larry Bodine, an overwhelming majority of reporters and editors now depend on social media sources when researching their stories.  Larry gets his data from a national survey conducted by Cision and Don Bates of George Washington University.

89 percent use blogs for story research

65 percent use social networks for story research

61 percent use Wikipedia for story research

52 percent use microblogs like Twitter for story research

Mainstream media have clearly hit a tipping point in their reliance on social media for research and reporting.  What do reporters and editors find out about you when they search these sources while researching and writing an article?

Have you populated blogs, social networks, content sites, Wikis and Twitter with the kind of informative, useful content that positions you as a reputable source for a reporter or editor?

Create good content.  Post it on sites that accept user-generated content.

 

Law firms: Use competitive intelligence to make better business decisions

In the increasingly competitive environment for legal services, most law firms recognize the need to make intelligent business decisions.  Decisions made in a vacuum -- based on (often faulty) internal assumptions -- do not fill the bill.  Truly intelligent business decisions are made within the context of a law firm's external competitive environment.  In this May 2007 article, Jillion Weisberg of The Thomson Corporation discusses research on competitive intelligence.

Law firms:  Use competitive intelligence to make better decisions