Riches from niches: The best marketing plans originate with the practice/industry team
Sally Schmidt disagrees with the "umbrella" approach to law firm marketing. Her experience working with more than 300 law firms around the globe has led her to the conclusion that law firm marketing efforts must be organized at the practice/industry team level. In this June 2004 article, she discusses practice/industry teams that are market-driven and focused on a particular industry.
Riches from niches: The best marketing plans originate with the practice/industry team
