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Janet Raasch produces content and copy for lawyers, law firms, consultants to the legal industry and legal organizations.

Janet Ellen Raasch

is an experienced writer and ghostwriter who works closely with professional services providers – especially lawyers, law firms and consultants to the legal industry. She helps these professionals enhance their online reputations and achieve new business through publication of keyword-rich content for the Internet as well as copy for traditional print media. More...

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Lawyers and law firms: Define your market; focus your message

Posted on June 1, 2006 by Janet Ellen Raasch

Each lawyer and law firm faces the same problem --how to distinguish the professional services they offer from those offered by every other lawyer and every other law firm. You must identify your own unique message -- and take it to market. In this June 2006 article, attorney and consultant Ross Fishman discusses the value of a unique message or brand.

Lawyers and law firms: Define your market; focus your message

Tags: Branding, Colorado, Denver, LMA, Legal Marketing Association, Rocky Mountain Chapter, Ross Fishman, Ross Fishman Marketing, differentiation, unique message

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Janet Ellen Raasch

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LexBlog Lawyer Blogs and Law Firm Blog Design

Legal Ghostwriter & Copy Writer Janet Raasch, authoring content for lawyers & law firms to assist with marketing, business development, public relations, case studies, proposals, legal blogs, social networks, newsletters, white papers, press releases and books.